One mountaineer. One harsh environment. One shocking story
Nigel Vardy – a record breaking frostbitten mountaineer, author and inspirational speaker – has been re-branded with a new name and look from Bulletpoint Design, Bradford, Yorkshire, UK. Meet Mr Frostbite™ and Frostbitten.
The purpose of the project was to:
• Attract visitors and raise Nigel’s profile
• Clarify and communicate the offer – in words and pictures
• Stand out from the crowd (the competition)
• Highlight Nigel’s uniqueness (frostbitten) and tell/sell his shocking story
• Be attractive to a wider audience and help increase speaker bookings
Here’s how we did it…
