Brand not bland
Your company’s brand has the power to differentiate its products, services or people from those of its competitors; a strong brand is a company’s most valuable asset. So how do the brilliant businesses stand out when all the rest of us are standing still?
Take a simple idea and a classic piece of design – the original 1940’s spud gun. Compare this with a couple of cheap, 21st century, ‘Made in China’ imitations and at first glance it’s hard to spot the difference.