Bradford Tourism branding project

Bradford Tourism branding project

Logos for Ilkley & Saltaire (2003).

Logos developed for Bradford Tourism to appear in various publications and on promotional and merchandising items to brand these two distinct local tourist destinations.


Ilkley is a moorland town immortalised by the song, ‘On Ilkley Moor Baht ‘At’ – translated from the local dialect as, ‘without a hat’! This well-known spa town is set at the southern edge of the Yorkshire Dales’ most beautiful valleys, with its winding river and famous landmark the ‘Cow and Calf’ rocks. Together on the logo the clever combination of these elements resemble (you guessed it!) a hat.


Named after Sir Titus Salt, Saltaire is a Victorian textile village with World Heritage Status (UNESCO). A unique location centred around Salts Mill offering access to the Aire valley, spectacular moorland scenery, canals, rivers and market towns. The logo draws on local heritage and associations with the textile industry and Salts Mill – shown here reflected in the waters of the river Aire. Alternatively, you may see fish swimming, or a piece of cloth with a weaver’s warp and weft pattern?


Download PDF featuring the Ilkley & Wharfdale logo and nailing the brief.

Download PDF featuring the Saltaire & Airedale logo and nailing the brief.