Bradford Vision – ‘Return to Learn’ media campaign.
Bradford Vision: “We would like to get across that learning pays… don’t gamble with your future… get your learning up to scratch.”
“Life’s a pitch then you die”
Bulletpoint Design: The success of the ‘Return to Learn’ media campaign (2004) was partly down to getting the best brief by asking the right questions. Then competing against other local agencies, several creative concepts were submitted as our pitch, a paid one, where we sensibly negotiated a min rejection fee to cover some of our time and cost. Fortune then favoured Bulletpoint’s monumental efforts – we are in it to WIN IT – where a favourite was chosen to later appear on an A3 poster, A5 flyer and bus campaign. Result.
“The phone didn’t stop ringing with enquiries!” Ron Miller.
Please click here to download an A4 design case study sheet (Adobe Acrobat PDF file).