A partnership between business, education providers, Bradford Chamber and Bradford Council, E3 Bradford aims to create an enterprise curriculum that will be adopted by all education providers across Bradford. Through which the intention is to deliver home grown, and demand-led, talent to the local business community.
Bulletpoint’s Paul Kerfoot, employed separately and directly by E3 Bradford, worked closely alongside a freelance designer throughout the development of the brand and sundry marketing materials. After working to define E3 Bradford’s relationship to it’s sundry partners and vested interests Paul was ideally placed to steer the development of the brand.
(Above) Development of E3 Bradford’s framework strategy. Click to enlarge.
(Above) “Energy, enthusiasm and a positive attitude.” This is Paul Kerfoot – Enterprise Facilitator and Enterprise Champion for E3 Bradford. As a business troubleshooter Paul also has a huge passion for creative enterprise and helping young people in these challenging times.
(Above) Logo developed for E3 Bradford; colour coded to reflect the three strands of the project – Education, Enterprise, Employment.
(Above) The large 3D version of the logo – perfect for PR opportunities. A (very much) smaller gift box, containing a notepad and sweets, as also created and used as a handout at various events.
“E3 Bradford. Business driven, enterprise driven, skills driven.” – Paul Mackie, Chair, E3 Bradford.
(Below) Brand guidelines were supplied to ensure consistency across the various projects developed under the E3 umbrella and also to ensure the relationship to the partners remained clear and intact. This is available to download as a PDF by clicking here.
“Having worked very closely with Paul, his experience of working with both the public and private sectors and in schools was crucial in helping to deliver a clear vision, brand strategy and framework model for what later became known as E3 Bradford. As part of a challenging brief – joining the dots, doing stuff never been done before and helping to find the golden thread of enterprise – Paul’s role as Enterprise Facilitator covered; brand communication and implementation, the recruitment drive of businesses and enterprise champions, and the design and delivery of a range of innovative, creative and thought-provoking pilot workshops for young people.” – Paul Mackie, Chair E3 Bradford and President of Bradford Chamber.
“Paul’s energy, enthusiasm and positive attitude was very evident in the delivery of a very professional brand and communication strategy for E3 Bradford. We are delighted with the results and recommendations, have had great feedback and later asked Paul and his team to work on the ICE project (Industrial Centres of Excellence.) Here Paul suggested the added value idea of working with students from the local college to help deliver logo ideas as part of a live work experience project. Excellent work! As a ‘critical friend’ and useful third eye perspective Paul continues to attend E3 steering groups, events and has continued working with local schools and inspiring young people as an Enterprise Champion.” – Phillip Hunter, Lead Officer (Education, Employment & Enterprise Team), Bradford Council
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