Improving performance across industry

Improving performance across industry

Kluber Lubrication (1999)


The design objective was to pick up Kluber Lubrication’s folder and guess within 10 seconds WHAT the company sold…

Answer? OIL.

Easy eh? The simple and clever print technique used here – a combination of matt lamination and spot UV varnish – we labelled: ‘Like water off a ducks back!’

After all, the most expensive OIL in the world, required a rather expensive, luxurious print job to do it justice…AND justify it’s very high price! Apparently a drop of the stuff would run the whole Ford plant line for a month!

A blast from the past

1999 to be precise. I look back and think this job still looks good today and has stood the test of time…proving that investing in good design (and print) pays in the long run…

Now if you think this looks good on here, you want to see (and feel) the real thing!

Thought. It also sickens me that things seem to revolve around a digital world now where a good, old fashioned brochure – snail mailed, not emailed – can have more of an impact and affect than a dozen eshots and PDFs!

Thought: PDF = Pretty Dull Format?

Print is not dead – long live print!

How to stand out from the competition…some great photographs (far left) also help – now these do look a bit dated I must admit lol :)


• A4 folder – inner and cover from 1999. The image on the front cover (far right and above) was cleverly photographed and digitally retouched – still looks cracking!


• Folder inner with A4 insert


• A4 insert (double sided) with tear off reply-paid-card mechanism


• The finished job – please click the image above to enlarge

I still like this job, despite the fact I did NOT enjoy working with this client. But that’s another story!

Let’s not spoil the fact I thought it worth celebrating now (and sharing over 11 years later) a lovely job that stood the test of time. (There are hundreds of great, happy clients that overshadow the very few difficult ones.) If you like this job, please drop your comment in the box below. And if you don’t (shock, horror) still give me your comments, good and not-so-good!

And if you want to see some more engineering and manufacturing design case studies – I am so passionate about this stuff it hurts! – please click here.