The new Industrial Centres of Excellence (ICE) are delivered in partnership between City of Bradford MDC and E3 Bradford. ICE required a logo, branding and marketing materials developing for their launch (Autumn 2013).
The sharp, dynamic looking brand is intended to express the dynamic and dramatic impact ICE seeks to make in the education and business arena. The graphic, formed of several overlapping and intersecting arrows, suggests the latent energy within breaking ice.
The ICE model
“ICE is an innovative way of providing education for young people aged 14-19. ICE work by building strong and lasting partnerships between employers and education providers so that the skills young people develop match those that employers need.
The ICE developing across the Bradford District are focussing on sectors that are key to the region’s future prosperity. They aim to build the highly-skilled young workforce which will attract more companies and investment into the area.”
“Paul Kerfoot’s energy, enthusiasm and positive attitude was very evident in his role as Enterprise Facilitator which included the delivery of a very professional brand and communication strategy for E3 Bradford. We are delighted with the results and recommendations, have had great feedback and later asked Paul and his team at Bulletpoint to work on the ICE project (Industrial Centres of Excellence.) Here Paul suggested the added value idea of working with students from the local college to help deliver logo ideas as part of a live work experience project. As a ‘critical friend’ and useful third eye perspective Paul continues to attend E3 steering groups, events and has continued working with local schools and inspiring young people as an Enterprise Champion.”
Phillip Hunter – Lead Officer, Education, Employment & Enterprise, Bradford Council
For more information on ICE please click here.
For more information on E3 Bradford please click here.
Please click on the case study images above to enlarge.
Please click here to download the leaflet (PDF file).
To see Bulletpoint’s branding case study for E3 Bradford – Education, Enterprise, Employment – please click here.