Kaylan Offshore, a sister company to our longstanding client KD Engineering Plastics, required branding and a solution for how to appropriately showcase its products for the offshore marine, wind turbine, oil and gas industries when photography is not available.
Bulletpoint’s Creative MD, Paul Kerfoot, worked closely with and art directed our extremely talented third-party illustrator in creating the above underwater scene and the two below scenes, featuring Kaylan Offshore’s products. Additional ‘product shots’ were also produced to visualise the core range.
Logo and brand
Extending from the original logo and brand work Bulletpoint created for KD Engineering and Kaylan the simple addition of the word, ‘offshore’ and the use of industry specific colours allowed for the development of a strong, clear brand for Kaylan Offshore.
The featured images below show the A4 brochure, with K shaped flap, designed for Kaylan Offshore. Heavily showcasing the commissioned product and in-situ illustrations the design imperative was to keep the layouts uncluttered and free of extraneous design elements and simply allow the imagery to shine where ever possible.
A simpler 4 page leaflet was also produced in English as well as in French, German and Spanish; tailored for Kaylan Offshore’s overseas customers.
Working alongside a third-party web developer Bulletpoint also created the designs and storyboarded for Kaylan Offshore’s new website.
As with the brochure the new website is multilingual; available in French, German and Spanish as well as English.
CURVE display system with integrated corner storage unit; here shown in different configurations for both two and three sides.
CGI product animations and marketing video
Produced in partnership with our CGI animator and expert video professionals, with Bulletpoint’s Paul as art director, what better way to show Kaylan Offshore’s products in action. Noting these are produced at a fraction of the price of other ‘high flying’ blue chip agencies. If you want to punch above your weight, stand out from the crowd and be the best that you can be, this is the way to go!
Bulletpoint has enjoyed working with many engineering companies; delivering solutions that reveal the features and benefits unique to each and that matter to our clients, and more importantly, to their customers. We will always seek for that one clear bright spark to illuminate you and your businesses message, a creative spark to fuel sales and reignite your marketing activities.
So whether you need an evolution or a revolution why not choose Bulletpoint?
Bulletpoint – designers, bright sparks, branding experts
Please call 01274 452 085 or email us to make an appointment.
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