Kay-Dee – mining and construction


Longstanding client KD Engineering Plastics, required sub-branding, literature and a display solution specific to their mining and construction sector – to sit comfortably alongside their new sister company Kaylan Offshore.

With a detailed and precise brief from Paul Kerfoot, Bulletpoint’s Creative MD, our extremely talented third-party illustrator created the above quarry scene and the below detail ‘product shots’ to highlight the featured product range.



Logo and brand

The original ‘KD’ logo and additional brand work Bulletpoint created for Kay-Dee Engineering and Kaylan (their unique range of high-performance polyurethane elastomers, or plastics in layman’s terms) here shown in ‘mining and construction’ yellow.



Brochure design

The featured images below show the 4 page A4 brochure designed for Kay-Dee Engineering – mining and construction sector. Heavily showcasing the product and quarry illustration the design imperative was to keep the layouts uncluttered and free of extraneous design elements and simply allow the imagery to shine where ever possible.
The leaflet was also produced in French, German and Spanish; tailored for Kay-Dee Engineering’s overseas customers.

Display system

CURVE display system with integrated corner storage unit; here shown in different configurations for both two and three sides.

Choose Bulletpoint

Bulletpoint has enjoyed working with many engineering companies; delivering solutions that reveal the features and benefits unique to each and that matter to our clients, and more importantly, to their customers. We will always seek for that one clear bright spark to illuminate you and your businesses message, a creative spark to fuel sales and reignite your marketing activities.

So whether you need an evolution or a revolution why not choose Bulletpoint?

Bulletpoint – designers, bright sparks, branding experts

Please call 01274 452 085 or email us to make an appointment.



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