People, partnerships and performance

People, partnerships and performance

Aromask – bespoke recruitment solutions.


“Two franchise sales within a few months of launch has helped pay back the investment in design with Paul and Bulletpoint.” John Kupse – Managing Director, Aromask Recruitment.

Aromask Recruitment: As a growing outsource recruitment provider, specializing in the automotive industry, Aromask required an image makeover and increased brand awareness to cement their position as ‘a premium recruitment partner’ (2007).

Bulletpoint Design: Logos and sub brands, ‘Brilliant business card™’ and stationery, interlocking folder and in-house base sheets for three divisions, plus website design.

The idea for the new logo and sub brands was driven by Aromask’s motor industry background symbolizing John’s formula for success; ‘people, partnerships and performance’.

“Think instrument panel / dashboard, clock or rev counter, speedometer and petrol gauge, the dials in a Mini.”



A vehicle for success – the Swiss Army knife approach

“The clever bit with the new graphic is where the emphasis switches around between Aromask’s motor, commercial and franchising logos. A Swiss Army knife approach* to design and branding.” Paul Kerfoot – Creative Director, Bulletpoint.

Evolution or revolution



• From a cliché image (used on old business cards) to a dynamic new brand.

The creation of a flexible, three-tier logo provides the platform for an improved offer to an existing motor industry client base, combined with additional selling potential to a more general commercial market. The new logo and website also addressed John’s plans for growth through franchising opportunities.

People, partnerships and performance

Dynamic branding reinforces Aromask’s reputation for offering a reputable, bespoke service that is quick, efficient and honest.


• Before and after. Old business card v Brilliant business card™. Double your impact with a new image.



• Cover design for interlocking folder. Tabbed base sheet stationery print (three divisions) for cost effective, overprinting in-house.





• Website design with colour coded divisions.


A5 4pp Clients Info part1

Please click here to download an A4 design case study sheet (Adobe Acrobat PDF file).

*Design feature: Bulletpoint’s Swiss Army knife approach to design and branding. Please click here to see a similar job using the swapped emphasis technique on a logo and sub brands – a design case study for Bradford Chamber of Commerce & Industry.