Quality not quantity – a cast iron guarantee
Hargreaves Iron Foundry.
“Matching our rivals in targeting designers, architects and town planners meant competing on quality over quantity.” Richard Hall, Freelance Marketing Manager – Hargreaves Iron Foundry.
Bulletpoint Design: Creative, design, production and print of Hargreaves Iron Foundry A4 sales brochure, ‘A cast iron guarantee’ (1999).
• Click image to enlarge.
This ‘wow factor’ brochure has a real change of pace to it and uses a variety of creative design, print and finishing techniques to impress end users and stand out from the competition.
Marketing success – the ‘full monty’
Production techniques used on the brochure;
• Coated, uncoated and grid lined papers
• Print finishing techniques; Embossed logo and die-cut window to covers
• Metallic duotones – two Pantone ‘spot colours’ (metallic silver and black) imagery to inners
• High impact full colour pages with dynamic imagery
• Technical illustration and specification centre section
A no expense spared project, ‘a full monty’, one of Bulletpoint’s favourites and a marketing success for Richard and Hargreaves Iron Foundry (Halifax, West Yorkshire).
Quality leads, quality literature
Quality leads were targeted from a purchased database and generated via an inexpensive third A4 leaflet mailer (with a matching silver cover). A tear-off (reply paid card) response mechanism included a request for the brochure to help maximise the cost of targeting quality leads with quality marketing literature. (Not shown).
Please click here to download an A4 design case study sheet (Adobe Acrobat PDF file).